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Collections: 100% PURE

100% PURE™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community. All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients. We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes. Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free. We go through a painstaking process to make sure each ingredient sourced is never animal sourced.
25 products
  • LONG LAST LIQUID EYE LINER
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    $30.00
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    $30.00
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  • FRUIT PIGMENTED ULTRA LENGTHENING MASCARA
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    $26.00
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    $26.00
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  • LONG LAST BROWS
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    $25.00
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    $25.00
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  • COCOA BUTTER MATTE LIPSTICK
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    $28.00
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    $28.00
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  • LIP CARAMEL
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    $26.00
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    $26.00
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  • MAKEUP BLENDER
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    $15.00
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    $15.00
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  • NOURISHING BODY CREAM
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    $25.00
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    $25.00
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  • SEAWEED DETOX BATH
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    $30.00
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    $30.00
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  • EUCALYPTUS SEA THERAPY BATH
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    $30.00
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    $30.00
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  • LAVENDER SEA THERAPY BATH
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    $30.00
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    $30.00
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