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Collections: 100% PURE

100% PURE™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community. All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients. We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes. Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free. We go through a painstaking process to make sure each ingredient sourced is never animal sourced.
25 products
  • LUMINOUS PRIMER
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    $38.00
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    $38.00
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  • MATTIFYING PRIMER
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    $49.00
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    $49.00
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  • COFFEE BEAN CAFFEINE EYE CREAM
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    $29.00
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    $29.00
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  • BB CREAM
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    $42.00
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    $42.00
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  • LONG LAST CONCEALER
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    $27.00
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    $27.00
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  • FRUIT PIGMENTED WATER FOUNDATION
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    $41.00
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    $41.00
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  • FRUIT PIGMENTED HEALTHY FOUNDATION
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    $48.00
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    $48.00
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  • FRUIT PIGMENTED CREAM FOUNDATION
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    $48.00
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    $48.00
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  • FRUIT PIGMENTED FOUNDATION POWDER
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    $41.00
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    $41.00
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  • FRUIT PIGMENTED PALETTE ROSE GOLD
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    $55.00
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    $55.00
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  • FRUIT PIGMENTED PALETTE BETTER NAKED
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    $55.00
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    $55.00
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  • FRUIT PIGMENTED SATIN EYE SHADOW
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    $26.00
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    $26.00
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  • FRUIT PIGMENTED BLUSH
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    $38.00
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    $38.00
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  • COCOA PIGMENTED BRONZER
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    $38.00
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    $38.00
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  • CREAMY LONG LAST LINER
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    $26.00
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    $26.00
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